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商品編號： 9-396-282 出版日期： 1996/03/11 作者姓名： Heskett, James L. 商品類別： General management 商品規格： 13p 再版日期： 1997/01/02 地域： 產業： Software publishing 個案年度： 1995 - 1995
商品敘述：
Scott Cook has just learned that Microsoft has withdrawn its $2 billion offer for his company Intuit. Because of his company''s prospects, he is elated. But he now must decide the direction in which to take his company while continuing to focus on the formula of marketing research, customer service, and new product development that has made Intuit successful.
涵蓋領域：
Entrepreneurship;Service management;Customer service;Customer relationship management;Marketing strategy;Product development
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